Re-envisioning content in new mediums

Evidently, reposting the same article say 23 reviews Fashion and Lifestyle every month will not give him new results. His possible option is waiting for a year or two before reposting, he could even get away with a full republication.

If in case he decides to repost a blog of his with an evergreen content but without waiting for it to turn one-year-old, he can do so by changing the headline, reorganizing the internal sections, or editing the body content to give the article a new "look." He just needs to ensure that the URL where it was initially published is the same or else, he might lose the SEO equity that the article has already built up.

A marketer can convert his successful article to different mediums such as infographics or video highlights. He can also use certain snippets of his article and share it on social media as a tweet or a Facebook post. Reimagining new ways to republish an old but effective blog will definitely help in cutting content-marketing costs.

Don't stop at content publication, move forward with content promotion.
Content marketing starts with idea brainstorming and content creation, editing, and publication. But successful marketers do not stop and think that their job is done after publishing their articles, they go beyond that and promote their content.

Eric Siu, an Entrepreneur contributor and Single Grain CEO, mentioned that a marketer should spend 20% of his time in creating content and 80% on promoting content. One can start by showcasing his work across his social media channels and move along by sending paid ads to it, conducting influencer marketing, submitting it to Stumble Upon or Reddit, and building internal links to it.